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Tuesday 9 November
IP represents a major share of today’s businesses. Yet, despite their fundamental importance, there is a lack of understanding of the economic worth of IP. There is a clear need to increase market actors’ understanding and certainty in IP valuation methods as a way to stimulate IP transactions, to support IP based financing and to give companies the tools to provide information about their IP.
This talk explains what the major challenges of IP valuation are and what can be done to overcome them.
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Professor Roya Ghafele is the founder and Managing Director of law and economics consultancy Oxfirst, ( www.oxfirst.com). Oxfirst assists clients with valuing and assessing the economic potential of intellectual property.
Additionally, Roya Ghafele is a visiting Professor in IP Law with Brunel University. She has a large number of academic papers to her name, has advised the EU on IP valuation and is an expert to INTA’s Brand Valuation Committee and a member of CIPA’s IP Commercialisation Committee and the UKIPO’s Research Excellence Committee. She has been a Senior Member of St Cross College of Oxford University since 2008.
Dr Ghafele held an Assistant Professorship in IP law with the University of Edinburgh, a Department Lectureship in International Political Economy with Oxford University and a Research Fellowship with the Haas School of Business, University of California at Berkeley.
In 2002 she was selected as the only Austrian in several years to represent the Republic of Austria within the United Nations. Subsequently she worked as an Economist with the U.N.’s World Intellectual Property Organization (WIPO), where she moved from the OECD (the Organization for Economic Cooperation and Development). In this role she offered strategic advice on Intellectual Property and Competition to Governments in Europe and Asia. In 2000 she started her career with the management consulting firm McKinsey, after working for five years as a ballet dancer.
Her Ph.D. was awarded the Theodor Koerner Research Prize by the President of the Republic of Austria. Dr. Ghafele was trained at Johns Hopkins University, School of Advanced International Studies, the Sorbonne and Vienna University. During the course of her studies she was four times awarded the Vienna University Grant for Excellence in Studies. She is native in German and fluent in English, French and Italian.
Martin Brassell is an expert in the use of intellectual property (IP) in business finance, and the asset identification, scoring and valuation processes needed to facilitate this emerging market. He
is co-founder of Inngot Limited (www.inngot.com), which provides the innovative online platform needed to help businesses and lenders like NatWest and HSBC UK find and leverage IP value.
Martin has written influential publications on IP identification and financing for a range of organisations including national IP offices (UK IPO and IPOS), industry bodies (ACCA) and leading international organisations (OECD and WIPO). Most recently, he authored the UK’s Journey report on IP finance for the World Intellectual Property Office (WIPO, 2023).
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