CIPA has a new look

Over the past year, staff have been working on a brand refresh strategy. We’re excited to share the results with you and the reasons behind them.

Reasons for the refresh 

Our old website was no longer sufficiently serving members’ needs. The time had come for a quiet revolution – both in the way we present the institute to the world and the ways in which we provide resources to our members in order to deliver the highest-quality service possible.

Our goal

We have aimed to create a website that is easy to use and that symbolises the cutting edge of innovation. Our members work with technical expertise and precision in the fields of science, technology and engineering so we wanted our branding to reflect this. CIPA is also one of the oldest IP organisations in the world, so we have been careful to recognise and reflect the institute’s heritage in this process of modernisation. 

What has changed?

We’ve updated our logo, font, colours, imagery, email templates and website. View our new brand guidelines here.

Logo, font and colours

The Three Graces have long been our brand’s distinctive icon. We wanted to retain their structure but give them a modern look. The Graces were too detailed for digital formats so they have been simplified, with thin strokes being replaced by solid forms ensuring the logo is easy to use across all platforms and devices and at all sizes. 

CIPA’s primary font has been changed to Manrope, a modern sans-serif font. 

Our new primary colours are blue and green, and our secondary colours are orange and grey. The primary colours create a clean, crisp look utilising strong, bold colour to enhance the heritage of CIPA and the secondary colours are used sparingly to add interest and contrast to designs. 

Imagery

The institute’s image style has been revised to add a dynamic feel to the brand. The images utilise our brand colours where possible and are mixed with a half tone effect to provide contrast and to chime with the dot matrix element of our new visual style.

New features

We have many new online features for both members and non-members. 

Additions for members include:

• Direct access to past webinar recordings via the website – simply complete the purchase (free for members) and obtain the link to the recording.
• From January 2021, all CIPA Journals have been digitised on the website, meaning you can read the Journal more easily online. This is how all future issues will be shared, along with the option of a PDF download if preferred. 
• The ‘members list’ has been reinstated to help our members easily search for other members of the institute. To opt in to the members’ list, log in to your account and go to ‘My Profile’. This can be found in the menu under ‘Members’. 
• Application processes have been digitised, including the Patent Examination Board registration and the Introductory Patent Paralegal Course application, replacing the old cumbersome and time-consuming paper-based systems with easy-to-use, online registration forms.
• Our discussion boards have been updated to a fully functional forum. There is a General Discussion board that we hope members will use to raise topical issues and items they want to speak with fellow members about. Each of CIPA’s committees have their own discussion board to aid communication and to keep documents and materials in one place, rather than across different email chains. 
• Our e-shop has had a makeover and can now be found under ‘Study Guides and Books’. 

Additions for non-members include:

• A new Diversity & Inclusion section featuring CIPA’s commitment to its members and the latest news on Diversity & Inclusion from the institute. 
• The membership application process has been digitised so it is now easier than ever to apply to be a member of CIPA.
• A new easy-to-use jobs board has been created for searching and applying for jobs in the IP industry. 

As well as these new additions, each existing page on the website has been fully redesigned to ensure it is easy to use and fit for purpose. Our email and PowerPoint templates have also been redesigned in line with our new brand and website. 

How to log in?

Existing Member: If you are an existing member of CIPA then please use the “forgotten password” link to enter the email address used on the old website and create a new password (your old password won’t work here). 

New Member: If you do not have a membership with CIPA, please follow the “Register” link to apply.

More to come…

We want to thank Koded Web for their creativity and commitment in helping us to create our new brand and website. We’re excited to say that there is more to come… We will continue to update our members on new features as they become ready. In the meantime, we’d love to know what you think! Please give us your views: [email protected].