Instagram
@TheCIPA_
We continued to post on our main grid and stories, growing our follower base from 337 to 453 in 2025. Our most viewed content was a reel created for our CIPA IP Ball, which was viewed 443 times, with nearly half of these views coming from non-followers.
LinkedIn
The Chartered Institute of Patent Attorneys
In 2025, CIPA’s LinkedIn presence continued to perform strongly, with consistent organic engagement supported by targeted sponsored activity from late June onwards. Content resonated particularly well during key campaign periods, driving significant spikes in impressions, clicks, and engagement.
The highest-performing day of the year was 24 June 2025, which recorded 14,412 total impressions.
This peak was driven by sponsored promotion supported by strong organic performance. Other notable high-impression days included 25 June 2025 with 9,718 impressions, 15 July 2025 with 7,069 impressions and 2 July 2025 with 7,056 impressions. These peaks aligned closely with key announcements and campaign-led content.
Engagement levels remained strong throughout 2025, with several days recording exceptionally high engagement rates. On 28 March 2025, the engagement rate reached 64.6 per cent, followed by 61.8 per cent on 14 April 2025 and over 51 per cent on 20 February 2025. This demonstrates that while reach fluctuated across the year, audience interaction was consistently high when content was timely, informative and relevant.
Our audience continued to expand in 2025, reaching 7,799 followers, an increase of 1,162 over the year.